The Building
The Headquarters was a value-for-money, design and build, project with a £35 million cost limit (a long way from the Lloyds of London-type budget). Despite this, it still manages to greatly enhance the street scene by its fullblooded display of all the elegant brand features of the Rogers style-a combination of hi-tech details, repetitive use of a few simple design elements, and visual emphasis on its use of glass, pewter-grey aluminium and exposed structural steelwork.
Independence: 1990–Today
Its new independence helped bring in a rash of programming changes. Instead of aiming for the fringes of society, it began to focus on the edges of the mainstream, and the centre of the mass market itself. It began to show many US programmes in peak viewing time, previously a rarity on UK terrestrial television. It premiered such shows as Friends and ER.
It also started broadcasting reality formats (including Big Brother), and sports like cricket and horse racing. This new direction increased ratings and revenues. However, the Channel 4 contract to broadcast test match cricket ceased with the end of the Summer 2005 Ashes series.
The future
Channel 4 has in recent years raised concerns over how it might finance its public service obligations after digital switch-over. Channel 4 has projected it will have a £100m funding gap. It has stated that it will need further help, possibly in the form of a slice of the licence fee in order to meet these commitments. On April 25, 2006 it was announced that Channel 4's digital switch-over costs would be paid for by licence fee revenues.
Other Channels
Film4
E4
Quiz Call
More4
T4
4Learning
FourDocs
Radio
Oneword
4radio
Programming
Comedy:Shown on Friday Nights e.g. Father Ted,
Drama: American drama is a key part of Channel 4's portfolio, initially with NYPD Blue and ER. These were followed by Without a Trace, The Sopranos, The West Wing and Six Feet Under.
Factual: Channel 4 also has a strong reputation for history programmes and real-life documentaries. It has also courted controversy, for example by broadcasting live the first public autopsy to be carried out in the UK for 170 years, carried out by Gunther von Hagens in 2002
Film: The channel has established a tradition of broadcasting the animated film of Raymond Briggs's picture book The Snowman, which in 1982 was the new channel's first major animated commission, every Christmas