2. Magazine Front Cover

This is the front page cover of the Time magazine. This is the christmas issue and the last of the year 2006. When looking at the cover, the sophisticated, traditional looking serif typography gives the news magazine a more traditional and conservative feel, which places the audience in a traditional view and to read and view the magazine in a serious way.

The border which is also an identifivation for the Time magazine of having a red border which connotes the conservitive and marxist ideologies, as well as that, there is one image seen in the centre of the magazine in this case there is a modern and futuristic computer coloured in greay and whites which connotes state-of-the-art, futuristic and technological, this means that the image is promoting the modern and contemporary day and age, the computer also features a large, sans serif heading of 'You,' this word signifies that the magazine is targeted at 'you' it is also noticable that the computer screen has the 'You Tube' layout which means that it is targeting a younger audience too that actually watch the videos on this website.

Below in a more smaller typography, the sentence talks directly at the audience where it is informing the audience that the world now belongs to us the people which can also suggest a pluralistic model and link with Blumler and Katz theory of Uses and Gratifications that we now live in a more freedom society.

Taking this into account, the magazine front cover has many reading however the preffered reading would read that the Time magazine is promoting a pluralistic and a non hegemonic society.